Zoomers Pose a Major Threat to Global Alcohol Production
Generation Z (born between 1996 and 2010) is becoming a challenge for the alcohol industry. They spend 2-3 times less on alcohol compared to millennials and baby boomers, prioritizing sober living, health, and alternative leisure activities.
Shifting Priorities
Zoomers stand out with their lifestyle choices. They increasingly favor:
- Sober living. Non-alcoholic drinks, such as alcohol-free beer and cocktails, are on the rise.
- Health-focused lifestyles. Fitness, healthy eating, and mindful consumption are key trends.
Where Are They Spending Instead?
Rather than bars and nightclubs, Generation Z prefers:
- Online entertainment. Gaming, streaming, and virtual reality.
- Coffee shops and co-working spaces. Venues for socializing without alcohol.
- Self-improvement. Investing in courses, travel, and personal growth.
How the Alcohol Industry Is Responding
Alcohol companies are adapting:
- Expanding non-alcoholic options. Alcohol-free versions of popular brands are becoming mainstream.
- Promoting mindful drinking. Marketing emphasizes moderation and lifestyle.
- Innovative products. Low-sugar, low-calorie, and organic alcoholic beverages are gaining traction.
What’s Next?
If these trends persist, the alcohol industry could face a transformative future. Companies will need to innovate to attract younger consumers, and the era of "alcoholic weekends" may become a relic of the past.
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