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Turkey Earns Over $500 Million from TV Series Exports in 2024
Turkey's revenue from exporting television series surpassed $500 million in 2024. With high production values, captivating storylines, and cultural appeal, Turkish dramas continue to dominate international markets as one of the country's most successful export products.
Turkey’s “Soft Power”
TV shows like “Magnificent Century,” “Endless Love,” and “Knock on My Door” have won over audiences worldwide:
- Key Markets:
- Middle East, North Africa, Latin America, South Asia, and Eastern Europe.
- Reasons for Popularity:
- High-quality production and compelling performances.
- A unique blend of drama, romance, and cultural themes.
- A showcase of Turkish history, modern life, and traditions.
Economic Impact
- Turkey is the world’s second-largest exporter of TV series after the US.
- In the early 2010s, revenues from TV series exports were around $10 million annually, but they have grown exponentially in recent years.
- Turkish dramas serve as a powerful tool of “soft power,” enhancing Turkey’s cultural influence abroad.
Future Prospects
Given the steady growth in demand, revenue from Turkish series could reach $1 billion by 2030. The industry is expanding into new markets, including Asia and Africa, where audiences are increasingly drawn to Turkish storytelling.
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