Puma, Adidas, and Errea End Contracts with Israeli Football Association
Three major sportswear brands – Puma, Adidas, and Italian company Errea – have ended their partnerships with the Israeli Football Association (IFA) under pressure from global boycott campaigns.
Why Did the Companies End Their Sponsorship?
Errea became the third brand to cut ties with Israeli football, just weeks after signing its contract. This move follows years of pressure from international activists, who demand that brands stop supporting Israeli teams participating in settlements on occupied Palestinian territories.
Puma and Adidas Pulled Out Earlier
- Puma withdrew after sustained boycott pressure from the BDS (Boycott, Divestment, Sanctions) movement.
- Adidas had already distanced itself from Israeli football for similar reasons.
These decisions mark a significant blow to Israeli sports, leaving its football association without key international sponsors.
Public Reaction
Activists have welcomed Errea’s decision, calling it a victory for the boycott movement. Meanwhile, Israeli officials condemned the companies’ actions as politicized and harmful to sports.
What’s Next?
With three major brands withdrawing, the future of Israeli football sponsorship remains uncertain. More companies may follow suit, leading to a growing crisis in Israeli sports sponsorship.
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