Pinduoduo, AliExpress, and Other Marketplaces Must Register in Kazakhstan
New Rules for Foreign Online Platforms Kazakhstan’s Ministry of Trade is introducing new regulations for foreign marketplaces. Platforms like Pinduoduo, AliExpress, and others will now be required to register in Kazakhstan to continue selling. Failure to comply will result in being banned from the market.
Why Are These Measures Being Introduced?
Frequent complaints from Kazakh consumers about poor-quality goods and difficulties with returns and exchanges prompted the changes. The new measures aim to:
- Certify goods. Only verified products that meet standards will be allowed for sale.
- Combat counterfeits. Legalizing the operations of foreign platforms will minimize fake goods.
- Protect consumer rights. Simplify the process of returning or exchanging goods.
- Monitor personal data. Ensure the security of user data.
Minister of Trade Serik Zhumangarin noted that Kazakhstan is following the example of the European Union, where strict rules for online sellers are in place.
Electronic Platform for Registration
Kazakhstan will establish a special electronic platform for registering marketplaces. This will:
- Simplify the process of obtaining permits.
- Increase transparency in the operations of foreign sellers.
- Ensure direct control over compliance with standards.
Expert Opinions
Economists predict that the new measures may impact prices. Certification and registration requirements could lead to higher costs for goods on platforms like Pinduoduo and AliExpress due to additional expenses. However, the changes are expected to create a safer and more transparent market for consumers.
The Minister’s Personal Take
Kazakhstan’s Minister of Trade Serik Shakkaliev revealed that he is an active user of Chinese marketplaces. He mentioned buying spare parts for his razor but didn’t specify the platform to avoid endorsing it.
Conclusion
Kazakhstan’s new regulations aim to create a fair and secure e-commerce market. While prices may rise, the improvements in quality and consumer rights protection are expected to outweigh the costs.
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