Kazakhstan is preparing to adopt a new law on artificial intelligence (AI), which will require mandatory labeling of all AI-generated products. MP Yekaterina Smyshlyayeva stated that this initiative aims to ensure transparency and create a legal framework for disputes involving AI technologies.

Why Labeling Matters

The labeling of AI products seeks to protect user rights and establish a legal foundation for resolving conflicts related to AI use. Issues like deepfakes, intellectual property theft, and data manipulation are becoming increasingly pressing, and the lack of regulation complicates their resolution.

"If an AI-generated product becomes the subject of a transaction or a crime, such as a deepfake, the absence of labeling will be considered an aggravating factor. This will play a significant legal role in disputes, such as those involving intellectual property," explained MP Yekaterina Smyshlyayeva.

Key Provisions of the New Law

The bill includes:

• Mandatory labeling of AI products. All AI-generated content, including media files, texts, and software, must be clearly identified.
• Intellectual property protection. Rights of creators and users of AI products will be explicitly defined.
• Accountability for violations. Forging or omitting labels may result in administrative or criminal penalties.
• Ethical standards. Basic principles for AI usage will aim to minimize risks of discrimination, manipulation, or privacy breaches.

Impact on Businesses and Society

Companies using AI will need to adapt their products and services to meet the new requirements. While this might lead to additional costs, particularly for content-generation technologies, experts predict that the regulations will enhance trust in AI products and ensure their safe application in the long run.

For society, the law will provide protection against abuses such as fake content or unlawful AI use. In fraud cases involving deepfakes, it will be easier to trace sources and hold violators accountable.

Challenges Ahead

Experts emphasize that implementing the law will require standardized labeling and reliable verification tools. It will also be crucial to ensure that the new system does not hinder small and medium-sized businesses exploring AI technologies.

The bill is set to be submitted to Kazakhstan’s Parliament in the coming days, marking a significant step toward building a robust and fair legal framework for AI applications.