Kazakhstan Launches Nauryznama – A Festival That Could Become a Global Brand
From March 14, a large-scale festival, Nauryznama, will take place across Kazakhstan, featuring over 1,500 events—from exhibitions and parades to flash mobs and cultural performances. Unlike the traditional Nauryz, which is celebrated in many countries, Nauryznama is an authentically Kazakh holiday rooted in the ancient traditions of the Great Steppe.
A Return to Origins
Historically, Kazakhs celebrated Nauryz not just for one day but for over eight days, each dedicated to a specific theme. In 2025, this tradition is being revived, with each day of Nauryznama symbolizing important aspects of culture and social life:
- Körisu – A day of greetings and reunions with loved ones.
- Qaiyrymdylyq – A day of charity and helping those in need.
- Mädeniet – A day of traditions, arts, and folk creativity.
- Shañyraq – A day of family, warmth, and maintaining kinship ties.
- Ulttyq Kiim – A day of national dress and the revival of ancestral fashion.
- Jañaru – A day of renewal, symbolizing the rebirth of nature in spring.
- Ulttyq Sport – A day of traditional games and competitions.
- Yntymaq – A day of unity and national harmony.
- Jyl Basy – The New Year according to the Kazakh calendar.
- Tazaru – A day of physical and spiritual cleansing.
Nauryznama – Kazakhstan’s Future National Symbol?
The festival has the potential to become a cultural landmark for the country, similar to globally renowned events like the Rio Carnival in Brazil, the cherry blossom season in Japan, or Oktoberfest in Germany. With its deep traditions, music, costumes, and cultural rituals, it could attract attention not only from Kazakhstani citizens but also from international visitors.
Most Anticipated Events of the Festival
Nauryznama will take place in all regions of Kazakhstan, but some of the most anticipated highlights include:
- "Qamajai" Flash Mob in Astana – A large-scale dance performance.
- "Nauryz-Arbat" Project in Akmola Region – A street gallery showcasing folk crafts.
- "Kimesheker Sherui" Procession in Kokshetau – A ceremonial parade of kimeshek, the traditional Kazakh women's headpiece.
- National Costume Parade in Aktobe – A vibrant fashion show displaying the country’s ethnic diversity.
Nauryznama promises to be more than just a celebration; it aims to become a symbol of Kazakh identity, uniting traditions, modernity, and cultural heritage.
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