Ford Patents Passenger Listening System for Targeted Advertising
Ford has patented a system that will listen to conversations of passengers in the car and use them to display targeted advertising on the multimedia screen. Disabling advertising will be available for an additional fee.
Automotive giant Ford has patented a new system that will allow it to listen to passengers’ conversations in the car in order to offer personalized advertising. According to the patent, the system will analyze conversations to display targeted advertising on the multimedia screen and play it through the car’s speakers.
The innovation has caused a wave of discussions, since it is proposed to make disabling advertising a paid service. Users who do not want to listen to advertising while driving will be forced to pay for this option.
Many believe that listening to our smartphones through social networks was just the beginning. Ford’s system could be a new stage in the development of technologies related to the use of personal information for commercial purposes. This news has caused a wave of concerns about the privacy and protection of users’ data.
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