Boycotts in Indonesia led to the closure of 47 KFC branches and losses of $35 million
Boycotts of Western brands are intensifying in Indonesia, which has led to the closure of 47 KFC restaurants and losses of $35 million. KFC and Starbucks sales continue to decline across the country.
Massive boycotts of Western brands continue in Indonesia, which led to the closure of 47 KFC branches and losses of $35 million to the company. Sales of KFC and Starbucks have declined significantly, especially in major cities such as Jakarta and Bandung. The boycotts began in response to the support of these companies for certain political positions, which caused discontent among Indonesian consumers. The protests are spread through social media and are supported by various public organizations. Representatives of KFC and Starbucks announced their intention to review their policies and establish a dialogue with the local community in order to restore consumer confidence. However, according to analysts, the restoration of market positions may take a considerable time. The situation in Indonesia reflects a global trend where consumers are increasingly expressing their disagreement with company policies through boycotts and rejection of their products. This highlights the importance of taking into account the cultural and political characteristics of the regions when doing business internationally.
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