TikTok Ban: Donald Trump's Genius PR Move
The Timeline: From Ban to "Second Chance"
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2020: The Initial Ban.
Trump signed an executive order to ban TikTok in 2020, citing national security concerns. ByteDance successfully challenged the order in court, as Trump overstepped his authority. -
The Failed Deal.
Trump proposed creating a new U.S.-based company, TikTok Global, with Oracle and Walmart owning stakes. ByteDance ignored the agreement and continued operations unchanged. -
Revival Under Biden.
During Biden’s presidency, Republican senators resurrected the issue, accusing TikTok of potentially spying on American citizens. -
No Evidence, But a Ban.
No concrete evidence of spying was ever presented. Still, the platform was banned on the pretext that it "might spy in the future." -
Timing the Ban.
The final ban date was set one day before Trump’s inauguration, a coincidence that appears too convenient to ignore.
Trump’s Heroic Return for TikTok
Now, Donald Trump promises to "give the platform another chance" and allow TikTok to operate under his administration. This move casts him as a hero for young people—Gen Z and millennials—who rely on TikTok as a cornerstone of their digital lives.
Why Is This a PR Masterstroke?
- Playing the Victor.
Trump positions himself as the one who "fixes problems," even though he initiated them in 2020. - Engaging Younger Voters.
Revoking the ban can win over younger voters, who have historically been less supportive of Trump. - Controlling the Narrative.
By taking charge of the situation, Trump portrays himself as a decisive leader protecting American interests.
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